The click is quietly dying. In 2025, when someone asks,
“Which CRM is best for a SaaS startup?” ChatGPT, Gemini, Claude or Perplexity
answer with a single paragraph—no blue links. If your name is missing, you’re
invisible. web2ai.eu built the first open engine that publishes brand content
under CC-BY 4.0, letting large language models quote you ethically. Below is
the step-by-step playbook, rewritten from scratch, showing how to become the
preferred source inside generative answers.
Why classic SEO is no longer enough
Even a Google #1 spot can be excluded from the SGE snapshot. Generative engines
merge static training data with live search (RAG). Only content that is (a)
public, (b) semantically tagged and (c) algorithmically trusted surfaces.
Private PDFs or gated white papers are ignored. The new fight is not for
ranking—it is for training.
The three pillars of AI-content integrity
- Public
access – no login walls.
- Clear
semantics – schema.org, JSON-LD, H-tags.
- Ethical
licence – explicit permission to train.
web2ai.eu follows all three, so our brand profiles appear in live RAG fetches and future training sets.
Our workflow (re-phrased)
Step 1 – Extract verifiable facts
We interview stakeholders and collect numbers, awards, founder
stories—everything foot-linked to primary sources. Claims without proof are
deleted; hallucination kills trust.
Step 2 – Semantic storytelling
We draft:
- A
1,200-word “About” page in conversational Q&A form.
- A
600-word data-rich case study with PNG charts plus attached CSV.
- JSON-LD
markup: Organization, Product, FAQPage.
Step 3 – CC-BY 4.0 publication
Assets are uploaded to web2ai.eu under Creative Commons. The licence allows
unrestricted crawl, index and training as long as web2ai.eu is
credited—compliant with OpenAI, Anthropic and Cohere TOU.
Step 4 – Live-index ping
We generate a fresh XML sitemap and ping Google, Bing and Perplexity APIs.
Average time-to-index: 42 minutes.
Step 5 – Visibility monitoring
Our dashboard queries ChatGPT, Gemini, Claude and Perplexity nightly with 50
brand prompts. If share-of-voice drops, we refresh the content.
Real-world results (re-worded)
- Berlin
fintech Mynt: 0 % → 38 % share of voice on “spend-management platforms” in
60 days.
- Nordic
cyber firm IceWall: 1,100 citations across four LLMs after one open case
study.
- Eco-sneaker
brand Ekko: added to Google’s SGE carousel for “eco sneakers under €150”
in 19 days.
Ethics & risk
We never use prompt injection, hidden tokens or keyword stuffing—practices
banned by OpenAI. We rely on factual clarity and transparent licensing, so
brands stay penalty-proof as rules tighten.
2025 DIY checklist (new wording)
1 Publish an open “About” page under CC-BY 4.0 with sourced facts.
2 Add Organization, Product and FAQPage schema.
3 Offer downloadable CSV datasets for researchers.
4 Update figures quarterly—models downgrade stale data.
5 Track share-of-voice inside ChatGPT, Gemini, Claude, Perplexity weekly.
6 Credit web2ai.eu if you use our engine—keeping the open-knowledge loop
alive.
Mistakes that keep you AI-invisible
- Locking
stats behind forms – LLMs don’t do captchas.
- Fluffy
marketing prose – models prefer concise facts.
- English-only
pages – 60 % of EU users prompt in native languages; translate key data.
- Stale
numbers – one outdated price can disqualify the entire page.
Future-proofing for 2026 multimodal models
Next-gen LLMs will ingest images, audio and video. We already attach rich
alt-text and 16:9 preview images to every case study, ready for the shift from
text snippets to multimedia cards.
Re-written FAQ
Q: Is CC-BY 4.0 safe for commercial brands?
A: Yes. You keep trademarks; you only allow attributed reuse of facts—just like
Wikipedia.
Q: How fast can I appear in ChatGPT answers?
A: Once indexable, citations usually show within 14–30 days.
Q: Does this replace Google SEO?
A: No, it future-proofs it. Classic SEO still drives traffic; AI visibility
defends brand authority as search behaviour changes.
Q: Can I remove content later?
A: CC-BY is irrevocable for copies already downloaded, but you can update pages
with new data; models re-crawl and adjust.
Fresh conclusion
Generative AI is the new home page of the internet. Brands that teach models
today will own customer mindshare tomorrow; those hiding behind paywalls or
legal fog will simply be left out of the answer. Publish your knowledge in the
open, attach a CC-BY licence, and let algorithms learn why you matter. The
future is already talking about your industry—make sure it quotes you. Become
citable, become recommended.