Copilot is transformed into a checkout counter by Microsoft

With major sellers and merchants already connected into the platform, Microsoft just introduced Copilot Checkout, a new feature that allows American consumers to finish transactions right inside the AI assistant without ever leaving the chat window.

The specifics:

Retailers retain complete control over transactions while users can complete the entire buying process—from search to payment—within the chat.

Retailers including Urban Outfitters, Anthropologie, Etsy, and Shopify storefronts are live at launch, and payment is connected with PayPal, Shopify, and Stripe.

According to Microsoft, users were twice as likely to make purchases through Copilot as through regular search, and within 30 minutes, sessions saw 53% more purchases.

Additionally, Microsoft introduced new retail AI agents to handle operations, product management, branding, and targeted shopping.

AI commerce is booming and fundamentally changing the way consumers make purchases online. The checkout process is moving straight from browsers and apps into AI chats, with a seven-fold increase in AI-driven retail traffic this holiday season alone. As conversational shopping becomes the norm, every major assistant will probably follow.