Following protests from Hollywood, OpenAI will strengthen Sora's safeguards

OpenAI recently announced that it will "strengthen guardrails" on Sora 2 over the replication of celebrity voices and likenesses in a joint statement with actor Bryan Cranston, major Hollywood agencies, and the SAG-AFTRA union. The specifics: Despite never having opted in, Cranston discovered AI recordings of himself, including one in which he takes selfies with Michael Jackson, spreading on Sora 2. OpenAI expressed regret for the "unintentional generations" and promised to work with the union and agencies in a "productive collaboration" to enact stricter regulations. The statement also called for safeguards against illegal AI impersonations of performers' voices and likenesses, rallying support for the NO FAKES Act. SAG-AFTRA President Sean Astin called opt-ins "the only way to do business" with AI companies, warning that Cranston puts "countless performers" at danger. Since debut, Sora has been breaking bad, therefore it's not surprising that estates like Martin Luther King Jr. and Cranston have taken action. Celebrities like Mark Cuban have opted in, but the platform's virality has mostly been based on what now seems to be a very hazy legal landscape for artificial intelligence and digital likenesses.