The specifics:
For AI systems to handle product discovery, checkout, and post-purchase assistance across many platforms and agents, UCP develops shared infrastructure.
Google is enabling customers to make purchases using Google Pay in the middle of a chat by integrating native checkout into AI Mode in Search and the Gemini app.
With the option to customize interactions, make offers, and obtain customer insights, a new Business Agent places branded assistants directly in Search.
At debut, more than 20 businesses supported UCP, including American Express, Macy's, Best Buy, Visa, Mastercard, and Stripe.
Google is enabling customers to make purchases using Google Pay in the middle of a chat by integrating native checkout into AI Mode in Search and the Gemini app.
With the option to customize interactions, make offers, and obtain customer insights, a new Business Agent places branded assistants directly in Search.
At debut, more than 20 businesses supported UCP, including American Express, Macy's, Best Buy, Visa, Mastercard, and Stripe.
Google's UCP is part of an expanding stack of AI commerce protocols, all of which are intended to work together rather than directly compete. In the early days of e-commerce, brands that are optimized for agentic shopping will probably be just as significant as websites, but the true change will occur behind the scenes for customers.